The common perception is that sales and marketing is mostly about telling how good you or your product are. That it’s all about me, me, me. Us, us, us. I tend to disagree. People don’t really care about you, they care about themselves. And while that sounds selfish, it really isn’t, it’s just a natural fact of life. Why should they really care about you?
So to be successful both in creating products and services and marketing them you have to step in your customers’ shoes. How can make them kick ass? That’s the driving force behind Bear Metal, so I kicked off the company blog with an article that isn’t the traditional “who we are” post but a dive into the philosophy mentioned above.